Why Direction Matters More than SMART Goals
This tall guy walks up to me. He is sharp dressed, looks strong, and his eyes exude confidence. Nothing ever gets into his way, and the word “failure” is simply not part of his vocabulary.
“So, Gerrit, tell me, what are your goals?”, he asks in his sonorous voice.
A smart question which obviously does not leave any room for me not having any goals.
I shrink in the presence of this personification of success next to me. I feel prompted to say something like: “Within 18 months from now I will be the most sought-after Executive Coach in South-East Asia. I will have a 300 square meter villa on Phuket with a private pool, and my income will be 1 million dollars per year. Minimum.”
I’m so tired of this.
My goal is to help other people be more successful in their jobs and live better lives. And I want a happy and fulfilling life for myself. I want to be in control of my time and spend my time with the people that matter to me. I can’t put a number on that.
Setting goals is overrated.
I got fed up with goal setting in my corporate job years ago. Goals mattered more than anything else. It took at least the first two months of each year until management concluded the annual goals. I was part of this management. Meanwhile the people doing the real work (e.g. on night shift in my factory) simply did their best without having any S.M.A.R.T. goals on EBIT, ROI, or quality metrics.
When we achieved the goals (which were relevant for the flexible part of a manager’s income), we celebrated and patted ourselves on the back. When we missed the goals, we found brilliant excuses like the general economic downturn, the latest financial crisis (there is always one somewhere), or an earthquake.
If having goals works for you, that’s great; keep using goals. If you feel it doesn’t, don’t worry. You don’t have to have goals. In fact I have seen too many people running after their goals like the donkey after the carrot in front of the cart. They the goals remain continuously this tiny little bit out of reach. Over time, this gets frustrating.
Other people may achieve their professional or financial goals only to find with surprise that this doesn’t get them one step closer to happiness and fulfilment. (The typical reaction in such a case is to set the next goal and start running after this one.)
Maybe a certain cash flow, EBIT, or ROI are required to keep your company in the business. Such goals may be a necessity. I won’t argue with that.
Maybe reducing your bodyweight to 75 kg is a reasonable goal for you. Or having this Vice President title on your business card within 18 months. Or increasing your salary by 20,000 $ next year.
Will achieving these goals make you happy or fulfilled? Only you will know. I just doubt it. And that’s why direction (and the clarity about it) matters so much more than having “SMART” goals for every area of your life. Direction is the overruling idea what you want to do with your life; it’s your compass, your value and believe system. It’s about what really matters to you and what defines you as a unique person.
More important than setting specific and measurable goals is clarity about what you really need for a fulfilling life. You want to make sure that you are not just running after some goals, but more importantly that you are running in the right direction. (If you feel the need to be running, that is…)
“It’s incredibly easy to get caught up in activity trap, in the busy-ness of life, to work harder and harder at climbing the ladder of success only to discover it’s leaning against the wrong wall. It’s possible to be busy – very busy – without being very effective. (…) If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” -Stephen R. Covey, The Seven Habits of Highly Effective People
The direction maybe your aspiration for a healthy lifestyle, a fulfilling job, and a happy family life. It’s solely up to you if you need to define S.M.A.R.T. goals to get there. Whether putting a number on your weight, counting the hours you spend with your loved ones, or measuring your professional success by the figure on your monthly pay-check helps you, only you will know. It’s not up to other people to try to define the word success for you.
Learn again to trust your intuition. Stop over-rationalizing everything, let your instinct guide you, and simply do more of what makes you happy. Don’t let other people tell you what you have to do if it does not resonate with you.
Would you like to explore how you can apply the concept of direction over goals to be more successful? Contact me now for a personal consultation:
phone: +66-2 107 2025